Letstry.com.cn – product samples & vouchers online
China’s unique consumer platform for direct brand experiences
What is LetsTry?
LetsTry is a new online platform that enables Chinese consumers to test free samples of western brand products. Brands need interaction with consumers to build strong relationships. LetsTry’s online community marketing concept offers your target group hands-on product trial experience to establish and deepen these relationships.
Whether you are already an established brand in the market, have just recently launched in China or are contemplating market entry: from fast moving consumer goods such as cosmetics to fine wines or consumer electronics and even vouchers for service products – with LetsTry you can expose your product range to millions of Chinese consumers.
How does LetsTry work and what are the benefits?
In a nutshell Letstry’s concept is easily explained: You provide the samples – we bring the customers. Upon registration on letstry.com.cn, supplying their personal contact details and interests, users receive points in exchange. These points can then be redeemed for free-of-charge product samples or vouchers. Users can earn additional credit points and increase their social status by :
-
Inviting friends to join the LetsTry community
-
Participating in market research surveys
-
Charging their credit points through easy and secure online payment methods
Once the users have received and tested your product they are motivated with extra points to rate it as well as write reviews and recommendations. With this model we can directly link your premium brand with Chinese consumers and capture the “voice of the customer” for you to engage with them on a deeper level.
For example if you are selling through a direct channel you can follow-up with the generated leads and effectively step into personal selling. If you are serving your target group through retailers and other distribution partners you can direct newly-won customers to them and keep in continuous dialogue with the consumers through newsletters and special one-to-one promotion campaigns.
How do we get started?
There are two basic options available for you as a brand manufacturer or retailer to benefit from LetsTry’s unique service:
Basic Product Listing
- Creation of a product page with one picture incl. product and company description
- Key word and search engine optimisation of your product page
- Feature in our weekly newsletter as a new product
- Daily delivery of leads that have ordered your product or voucher sample
- Monthly report and order statistics on your product (incl. user rating statistics and reviews)
- Warehousing and order fulfilment can be done by you or directly through us (only China Post postage fees are charged to you monthly)
Hot Product Listing
Same as Basic Product Listing plus
- Advertisement banner on front page (548x308 pixels)
- 3 additional product pictures + 2 company pictures (e.g. logo)
- Feature in the hot product category on the front page
- Feature in our weekly newsletter as hot product
Additionally available on request
- Market and product surveys: users can only order your product after the completion of a individualised survey questionnaire
- Advertisement banner on front page (468x60 pixels) – for affiliate program partners
- List selection and rental for direct marketing campaigns
Contact one of our sales representatives today for more information.
Contact
Corporate partner hotline: +86 21 32275875
sales@letstry.com.cn
http://www.letstry.com.cn
Corporate Partner Newsletter
